/* Brand DNA document. Used inside the app page and inlined into the downloadable HTML and the PDF.
   Family token values (lm-app-tokens) written out so the file stands alone. */
.bdoc{--ink:#3D3A46;--ink2:#5D596A;--ink3:#7F7A8D;--mut:#9691A2;--ls:#C6C2CE;--l:#DAD7E0;--l2:#EAE8EE;--sf:#FBFAFB;--w:#FFFFFF;
  --band:rgba(234,232,238,.8);--char:#232128;--coral:#FF5B60;--red:#C81414;--mar:#961E1E;--vio:#786EBE;--vios:#EFEDF8;--cors:#FFEEEF;
  --d1:#95B3C7;--d2:#8CBD57;--d3:#9397FD;--d4:#BFA055;--d5:#DA8968;--sh:0 4px 14px 0 rgba(162,162,186,.26);
  --f:"Noto Sans","Noto Sans KR","Noto Sans JP",-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;
  font:400 15px/1.6 var(--f);color:var(--ink);max-width:1200px;margin:0 auto;padding:0 20px 64px;box-sizing:border-box}
.bdoc *{box-sizing:border-box}
body.bdoc-page{margin:0;background:var(--sf,#FBFAFB);background:#FBFAFB}
.bdoc h2{font:700 24px/33.6px var(--f);margin:0 0 16px;color:var(--ink)}
.bdoc h3{font:700 20px/28px var(--f);margin:0 0 12px}
.bdoc h4{font:700 14px/21px var(--f);color:var(--ink2);margin:0 0 8px;display:flex;gap:8px;align-items:center;flex-wrap:wrap}
.bdoc p{margin:0 0 8px}.bdoc ul,.bdoc ol{margin:0;padding-left:20px}.bdoc li{margin:2px 0}
.bdoc a{color:var(--red)}
.bdoc code{font:12px ui-monospace,Menlo,Consolas,monospace;color:var(--ink2)}
.bd-dochead{background:var(--char);color:#fff;margin:0 -20px 0;padding:48px 20px 40px;position:relative;
  background-image:linear-gradient(rgba(255,255,255,.05) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.05) 1px,transparent 1px);background-size:48px 48px}
.bd-dochead .bd-eb{color:var(--coral)}.bd-name{font:700 32px/44.8px var(--f);margin:0 0 8px;color:#fff}
.bd-dochead .bd-lead{color:var(--l)}.bd-meta{font-size:12px;color:var(--mut);margin:12px 0 0}
.bd-eb{font:700 14px/21px var(--f);color:var(--red);margin:0 0 8px}
.bd-lead{font:400 16px/26px var(--f);color:var(--ink2);max-width:650px}
.bd-big{font:700 28px/1.35 var(--f);color:var(--ink);margin:0 0 12px;word-break:keep-all}
.bd-big2{font:700 20px/1.5 var(--f);word-break:keep-all}
.bd-muted{color:var(--ink3)}
.bd-note{background:var(--cors);border-radius:10px;padding:14px 18px;margin:16px 0}
/* tabs */
.bd-tabs{position:sticky;top:0;z-index:5;display:flex;gap:4px;overflow-x:auto;background:var(--sf);padding:12px 0;margin:0 0 8px;border-bottom:1px solid var(--l2);scrollbar-width:none}
.bd-tabs a{flex:none;font:700 14px/21px var(--f);color:var(--ink2);text-decoration:none;padding:8px 14px;border-radius:30px;transition:background-color .2s}
.bd-tabs a:hover{background:var(--l2)}.bd-tabs a.on{background:var(--vio);color:#fff}
.bd-s{padding:32px 0 8px;scroll-margin-top:64px}
.bdoc.tabbed .bd-s{display:none}.bdoc.tabbed .bd-s.on{display:block}
/* cards and grids */
.bd-c{background:var(--w);border-radius:10px;box-shadow:var(--sh);padding:20px 22px;margin:0 0 16px;overflow-x:auto}
.bd-c.no{background:var(--sf);box-shadow:inset 0 0 0 1px var(--l2)}
.bd-c.no h4::before{content:"✕";color:var(--red);font-size:12px}
.bd-2,.bd-3{display:grid;gap:16px}.bd-2{grid-template-columns:repeat(2,minmax(0,1fr))}.bd-3{grid-template-columns:repeat(3,minmax(0,1fr))}
.bd-2>.bd-c,.bd-3>.bd-c{margin:0 0 0}.bd-2,.bd-3{margin:0 0 16px}
@media (max-width:760px){.bd-2,.bd-3{grid-template-columns:1fr}}
.bd-kv{display:grid;grid-template-columns:140px 1fr;gap:6px 16px;margin:0;font-size:14px}.bd-kv dt{color:var(--ink3)}.bd-kv dd{margin:0}
@media (max-width:600px){.bd-kv{grid-template-columns:1fr}}
.bd-chips{display:flex;flex-wrap:wrap;gap:6px}
.bd-chip{font:700 12px/16px var(--f);padding:5px 10px;border-radius:6px;background:var(--l2);color:var(--ink2)}
.bd-chip.a{background:var(--cors);color:var(--red)}.bd-chip.v{background:var(--vios);color:var(--vio)}.bd-chip.x{background:var(--sf);box-shadow:inset 0 0 0 1px var(--l);color:var(--ink3)}
.bd-g{font:700 11px/15px var(--f);padding:2px 8px;border-radius:6px;box-shadow:inset 0 0 0 1px var(--l);color:var(--ink2);white-space:nowrap}
.bd-g::before{content:"";display:inline-block;width:6px;height:6px;border-radius:50%;margin:0 5px 1px 0;background:var(--mut);vertical-align:middle}
.bd-g.measured::before{background:var(--d2)}.bd-g.derived::before{background:var(--d4)}.bd-g.assumption::before{background:var(--d5)}
.bd-g.confirmed{background:var(--vio);color:#fff;box-shadow:none}.bd-g.confirmed::before{background:#fff}
blockquote{margin:0 0 10px;padding:10px 14px;border-left:3px solid var(--d1);background:var(--sf);border-radius:0 8px 8px 0}
blockquote small{display:block;color:var(--ink3);font-size:12px;margin-top:4px}blockquote.x{border-left-color:var(--red)}
.bd-ev{margin-top:12px;border-top:1px solid var(--l2);padding-top:8px;font-size:12px;color:var(--ink3)}
.bd-ev summary{cursor:pointer;font-weight:700}.bd-ev a{color:var(--ink3)}
.bd-tw{overflow-x:auto}.bd-t{width:100%;border-collapse:collapse;font-size:13.5px}
.bd-t th{font:700 13px/20px var(--f);text-align:left;color:var(--ink2);background:var(--sf);padding:10px 12px}
.bd-t td{padding:10px 12px;border-bottom:1px solid var(--l2);vertical-align:top}
.bd-bar{display:inline-block;width:90px;height:6px;background:var(--l2);border-radius:3px}.bd-bar i{display:block;height:100%;background:var(--d1);border-radius:3px}
/* summary */
.bd-hero{display:grid;grid-template-columns:7fr 5fr;gap:32px;align-items:center;margin:0 0 24px}
@media (max-width:900px){.bd-hero{grid-template-columns:1fr}}
.bd-hx{background:var(--w);border-radius:10px;box-shadow:var(--sh);padding:18px 18px 8px}
.bd-helix{width:100%;height:auto;display:block}
.bd-rung{stroke-dasharray:260;stroke-dashoffset:260;animation:bd-grow .9s cubic-bezier(.23,1,.32,1) forwards}
.bd-strand{stroke-dasharray:6 0;animation:bd-flow 6s linear infinite}
@keyframes bd-grow{to{stroke-dashoffset:0}}
@keyframes bd-flow{50%{opacity:.55}}
.bd-facts{display:grid;gap:10px;margin-top:16px}.bd-facts>div{display:grid;grid-template-columns:120px 1fr;gap:12px;align-items:center}
.bd-facts span{font:700 13px/20px var(--f);color:var(--ink3)}.bd-facts p{margin:0}
.bd-sws{display:flex;gap:6px;align-items:center;flex-wrap:wrap}.bd-sw{width:22px;height:22px;border-radius:6px;box-shadow:inset 0 0 0 1px rgba(0,0,0,.08)}
.bd-play{font:700 13px/20px var(--f);border:0;border-radius:30px;padding:6px 14px;background:var(--vio);color:#fff;cursor:pointer}
.bd-play.on{background:var(--coral)}
/* visual */
.bd-swl{display:grid;grid-template-columns:repeat(auto-fill,minmax(120px,1fr));gap:12px}
.bd-swl b{display:block;height:64px;border-radius:10px;box-shadow:inset 0 0 0 1px rgba(0,0,0,.08);margin-bottom:6px}
.bd-swl span{display:block;font-weight:700;font-size:12px}.bd-swl small{display:block;color:var(--ink3);font-size:12px;line-height:1.4}
.bd-logo{display:inline-block;margin:0 16px 12px 0;max-width:240px}.bd-logo svg,.bd-logo img{max-height:56px;max-width:240px;width:auto;height:auto}
.bd-spec{font-size:20px;margin:6px 0;color:var(--ink)}
.bd-shots{display:grid;grid-template-columns:repeat(auto-fill,minmax(260px,1fr));gap:12px}.bd-shots figure{margin:0}
.bd-shots img{width:100%;border-radius:10px;box-shadow:var(--sh);display:block}
/* formats */
.bd-fnav{display:flex;flex-wrap:wrap;gap:6px;margin:0 0 16px}.bd-fnav a{font:700 12px/16px var(--f);padding:6px 10px;border-radius:6px;background:var(--l2);color:var(--ink2);text-decoration:none}
.bd-fmt{border-top:1px solid var(--l2);padding:24px 0 8px;scroll-margin-top:64px}
.bd-goal{font:500 16px/26px var(--f);color:var(--ink2);max-width:760px}
.bd-banners{display:grid;grid-template-columns:2fr 1fr;gap:16px;margin:12px 0 16px;align-items:start}
@media (max-width:760px){.bd-banners{grid-template-columns:1fr}}
.bd-ban{position:relative;overflow:hidden;border-radius:10px;color:var(--fg,#fff);background:var(--bg,#fff);padding:28px 28px 28px 34px;display:flex;flex-direction:column;justify-content:center;gap:10px;
  box-shadow:var(--sh),inset 0 0 0 1px rgba(0,0,0,.06)}
.bd-ban em{position:absolute;left:0;top:0;bottom:0;width:8px;background:var(--ac,#FF5B60)}
.bd-ban.wide{aspect-ratio:1200/628}.bd-ban.sq{aspect-ratio:1/1}
.bd-ban b{font:700 clamp(18px,2.4vw,28px)/1.25 var(--f);word-break:keep-all}.bd-ban.sq b{font-size:clamp(16px,1.8vw,22px)}
.bd-ban span{font-size:14px;opacity:.85}.bd-ban i{font-style:normal;align-self:flex-start;background:var(--cta,#FF5B60);color:#fff;font-weight:700;font-size:13px;line-height:20px;padding:6px 14px;border-radius:30px}
.bd-banners .bd-cap{grid-column:1/-1;font-size:12px;color:var(--ink3)}
.bd-shorts{display:flex;gap:24px;align-items:flex-start;margin:12px 0 16px;flex-wrap:wrap}
.bd-phone{position:relative;width:200px;aspect-ratio:9/16;border-radius:22px;background:var(--b1);overflow:hidden;box-shadow:var(--sh);flex:none;
  background-image:linear-gradient(180deg,rgba(0,0,0,0) 50%,rgba(0,0,0,.45))}
.bd-fr{position:absolute;inset:0;display:flex;align-items:flex-end;padding:20px 16px 36px;opacity:0;transition:opacity .35s ease}.bd-fr.on{opacity:1}
.bd-fr span{color:#fff;font:700 15px/1.4 var(--f);text-shadow:0 1px 6px rgba(0,0,0,.35);word-break:keep-all}
.bd-prog{position:absolute;left:12px;right:12px;top:12px;height:3px;background:rgba(255,255,255,.3);border-radius:2px;overflow:hidden}
.bd-prog::after{content:"";position:absolute;inset:0;background:#fff;transform-origin:left;animation:bd-progress linear infinite;animation-duration:inherit}
@keyframes bd-progress{from{transform:scaleX(0)}to{transform:scaleX(1)}}
.bd-beats{flex:1;min-width:240px;margin:0;padding-left:20px}.bd-beats b{color:var(--red);margin-right:6px}
.bd-board{display:grid;grid-template-columns:repeat(auto-fill,minmax(160px,1fr));gap:10px;margin:12px 0 16px}
.bd-scene{background:var(--w);border-radius:10px;box-shadow:var(--sh);overflow:hidden;animation:bd-in .5s both}
.bd-scene em{display:block;font:700 12px/16px var(--f);font-style:normal;color:#fff;background:var(--b1);padding:28px 12px 8px;aspect-ratio:16/7}
.bd-scene p{font-size:13px;padding:10px 12px;margin:0}
@keyframes bd-in{from{opacity:0;transform:translateY(6px)}to{opacity:1;transform:none}}
.bd-art{background:var(--w);border-radius:10px;box-shadow:var(--sh);padding:24px 28px;margin:12px 0 16px;max-width:760px}
.bd-art h5{font:700 22px/1.4 var(--f);margin:0 0 10px}
.bd-post{background:var(--w);border-radius:10px;box-shadow:var(--sh);padding:18px 20px;margin:12px 0 16px;max-width:520px;white-space:pre-wrap}
.bd-post small{display:block;color:var(--ink3);margin-top:8px}
.bd-prompt{position:relative;margin:0 0 16px}
.bd-prompt pre{white-space:pre-wrap;background:var(--sf);box-shadow:inset 0 0 0 1px var(--l2);border-radius:10px;padding:16px;font:13px/1.6 ui-monospace,Menlo,Consolas,monospace;margin:0}
.bd-copy{position:absolute;right:10px;top:8px;font:700 12px/16px var(--f);border:0;border-radius:6px;padding:6px 10px;background:var(--vio);color:#fff;cursor:pointer}
.bd-prompt h4+.bd-copy{top:0}
/* voice */
.bd-sl{display:grid;grid-template-columns:90px 1fr 90px;gap:10px;align-items:center;font-size:12px;color:var(--ink3);margin:6px 0}
.bd-sl span:last-child{text-align:right}.bd-sl i{position:relative;height:6px;background:var(--l2);border-radius:3px}
.bd-sl b{position:absolute;top:-5px;width:16px;height:16px;border-radius:50%;background:var(--d3);transform:translateX(-50%);box-shadow:0 0 0 3px #fff}
/* audience */
.bd-journey{width:100%;height:auto;display:block;margin:0 0 12px}
.bd-jn{font:12px/1.35 var(--f);color:var(--ink2);text-align:center}
.bd-spark{width:100%;max-width:640px;height:auto;display:block}
.bd-draw{stroke-dasharray:2000;stroke-dashoffset:2000;animation:bd-grow 1.6s ease forwards}
/* ads */
.bd-vids{display:grid;grid-template-columns:repeat(auto-fill,minmax(220px,1fr));gap:12px;margin:0 0 16px}
.bd-vid{display:flex;flex-direction:column;gap:4px;text-decoration:none;color:var(--ink);background:var(--w);border-radius:10px;box-shadow:var(--sh);padding:14px}
.bd-vid span{display:grid;place-items:center;aspect-ratio:16/9;background:var(--char) center/cover no-repeat;color:#fff;border-radius:8px;font-size:22px;text-shadow:0 2px 8px rgba(0,0,0,.5)}
.bd-vid small{color:var(--ink3)}
/* print: the whole document, every section, no tabs */
.bdoc.pdf .bd-tabs{display:none}
.bdoc.pdf .bd-rung,.bdoc.pdf .bd-draw{animation:none;stroke-dashoffset:0}
.bdoc.pdf .bd-c,.bdoc.pdf .bd-kpis>div,.bdoc.pdf .bd-hx{break-inside:avoid}
.bdoc.pdf .bd-scene{animation:none}
@media print{.bd-tabs,.bd-copy,.bd-play{display:none!important}.bd-s{display:block!important}.bd-rung,.bd-draw{animation:none;stroke-dashoffset:0}}
@media (prefers-reduced-motion:reduce){.bdoc *{animation:none!important;transition:none!important}.bd-rung,.bd-draw{stroke-dashoffset:0}}
/* market */
.bd-kpis{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px;margin:0 0 16px}
@media (max-width:760px){.bd-kpis{grid-template-columns:1fr 1fr}}
.bd-kpis>div{background:var(--w);border-radius:10px;box-shadow:var(--sh);padding:16px 18px}
.bd-kpis span{display:block;font:700 12px/16px var(--f);color:var(--ink3)}.bd-kpis b{display:block;font:700 26px/1.3 var(--f);color:var(--ink);margin:4px 0;word-break:keep-all}
.bd-kpis small{color:var(--ink3);font-size:12px}
.bd-hbs{display:grid;gap:8px;margin:4px 0 16px}
.bd-hb{display:grid;grid-template-columns:minmax(120px,240px) 1fr 90px;gap:12px;align-items:center;font-size:13px}
.bd-hb span{overflow:hidden;text-overflow:ellipsis;white-space:nowrap}.bd-hb em{font-style:normal;font-weight:700;text-align:right}
.bd-hb i{height:12px;background:var(--l2);border-radius:6px;overflow:hidden}.bd-hb b{display:block;height:100%;border-radius:6px}
.bd-grow{transform-origin:left;animation:bd-scale .8s cubic-bezier(.23,1,.32,1) both}
@keyframes bd-scale{from{transform:scaleX(0)}to{transform:scaleX(1)}}
@media (max-width:600px){.bd-hb{grid-template-columns:100px 1fr 70px}}
.bd-flowsvg{width:100%;height:auto;display:block}
.bd-flow{stroke-dasharray:400;stroke-dashoffset:400;animation:bd-grow 1.2s ease forwards}
.bd-cap{font-size:12px;color:var(--ink3)}
.bdoc.pdf .bd-grow{animation:none}.bdoc.pdf .bd-flow{animation:none;stroke-dashoffset:0}
@media print{.bd-grow{animation:none}.bd-flow{animation:none;stroke-dashoffset:0}}
@media (prefers-reduced-motion:reduce){.bd-flow{stroke-dashoffset:0}}
.bd-c .bd-2,.bd-c .bd-3{margin:12px 0}

.bd-c.hi{box-shadow:var(--sh),inset 4px 0 0 var(--coral)}
.bd-stills{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:6px;margin:0 0 12px}
.bd-stills img{width:100%;aspect-ratio:4/3;object-fit:cover;border-radius:6px;display:block;background:var(--l2)}
@media (max-width:600px){.bd-stills{grid-template-columns:1fr 1fr}}
.bdoc h3{margin-top:8px}
.bd-render{display:grid;grid-template-columns:repeat(auto-fill,minmax(220px,1fr));gap:12px;margin:12px 0 16px}
.bd-render figure{margin:0;background:var(--w);border-radius:10px;box-shadow:var(--sh);overflow:hidden}
.bd-render img,.bd-render video{width:100%;display:block;background:var(--char)}
.bd-render figcaption{font-size:12px;color:var(--ink3);padding:8px 10px}
@media print{.bd-scene{animation:none}}
.bd-render video{aspect-ratio:auto;max-height:520px;object-fit:contain}
/* moments of truth: five plain rows */
.bd-tr-h{font:700 15px/1.45 var(--f);color:var(--ink);margin:0 0 12px}
.bd-trs{display:grid;gap:12px}
.bd-tr{display:grid;grid-template-columns:150px 1fr;gap:4px 14px;align-items:center}
.bd-tr-l b{display:block;font:700 13px/1.35 var(--f);color:var(--ink)}.bd-tr-l small{font-size:11px;color:var(--mut)}
.bd-tr-b{display:grid;grid-template-columns:1fr 34px;gap:10px;align-items:center}
.bd-tr-b i{height:10px;background:var(--l2);border-radius:5px;overflow:hidden}.bd-tr-b span{display:block;height:100%;border-radius:5px}
.bd-tr-b em{font:700 15px/1 var(--f);font-style:normal;text-align:right}
.bd-tr p{grid-column:2;margin:0;font-size:12px;line-height:1.45;color:var(--ink3)}
.bd-tr.low p{color:var(--red)}
@media (max-width:600px){.bd-tr{grid-template-columns:1fr}.bd-tr p{grid-column:1}}
.bd-tabs.pinned{position:fixed;z-index:500;margin:0;box-shadow:0 4px 14px 0 rgba(162,162,186,.26)}
.bd-tr-b span{animation:bd-trbar .8s cubic-bezier(.23,1,.32,1) both}@keyframes bd-trbar{from{width:0}}
.bdoc.pdf .bd-tr-b span{animation:none}
/* real ad references and the copy sheet (format section) */
.bd-refs{margin:12px 0 16px}
.bd-refgrid{display:grid;grid-template-columns:repeat(auto-fill,minmax(180px,1fr));gap:12px}
.bd-refgrid figure{margin:0;background:var(--w);border-radius:10px;overflow:hidden;box-shadow:var(--sh)}
.bd-refgrid img{display:block;width:100%;aspect-ratio:16/9;object-fit:cover;background:var(--l2)}
.bd-refgrid figcaption{padding:8px 10px;font-size:12px;line-height:1.4;color:var(--ink2)}.bd-refgrid small{color:var(--mut)}
.bd-ref{background:var(--w);border-radius:10px;box-shadow:var(--sh);padding:12px;margin:0 0 12px}
.bd-refst{display:grid;grid-template-columns:repeat(4,1fr);gap:6px}.bd-refst img{width:100%;aspect-ratio:16/9;object-fit:cover;border-radius:6px;background:var(--l2)}
.bd-refh{margin:10px 0 4px;font-size:13px}.bd-refh small{color:var(--mut)}.bd-refh a{margin-left:6px;font-size:12px}
.bd-refl{margin:2px 0;font-size:13px;line-height:1.5;color:var(--ink2)}.bd-refl b{color:var(--ink);margin-right:6px}
.bd-ref details{margin-top:6px;font-size:13px}.bd-ref summary{cursor:pointer;color:var(--ink2);font-weight:700}
.bd-copysheet{background:var(--w);border:1px solid var(--l2);border-radius:10px;padding:16px 18px;margin:0 0 16px}
.bd-csh{display:flex;justify-content:space-between;align-items:center;margin-bottom:8px}
.bd-cl{padding:8px 0;border-top:1px solid var(--l2)}.bd-cl:first-of-type{border-top:0}
.bd-cl small{display:block;font-size:11px;color:var(--mut);margin-bottom:2px}
.bd-cl p{margin:0;font-size:15px;line-height:1.55;color:var(--ink)}.bd-cl ol{margin:0;padding-left:20px;font-size:14px;line-height:1.6}
@media (max-width:600px){.bd-refst{grid-template-columns:repeat(2,1fr)}}